‘New Cirque’ Direct Mail

Concept for the direct mail for the as-of-then untitled Radio City Music Hall Cirque du Soleil show. The task was to create a special direct mail that would be sent to a select set of high-end recipients. The unfolding nature of the mailer helps to emphasize the mystery and surprise that are signature elements of the show itself.

This was created at SpotCo, with Juliet Fox (copywriter) and Vinny Sainato (creative director).